Viad Corp is a US-based company that specializes in experiential leisure travel, live events, and marketing services in different parts of the world, including Canada, Iceland, the UK, and the UAE. It operates through two business segments, Pursuit and GES, which offer a collection of attractions, lodges, and sightseeing tours, as well as full-service live events services like conferences, exhibitions, and brand experiences. The company caters to event organizers, corporate brand marketers, tour operators, and retail travel agencies, among others, and has been in operation since 1926, headquartered in Scottsdale, Arizona.