LifeMD operates as a direct-to-patient telehealth company that links individuals to accredited medical professionals for personalized care, including concierge care, dermatology, men's and women's healthcare, and more. It offers several telehealth brands such as ShapiroMD, RexMD, LifeMD Primary Care, Cleared, and Nava MD. LifeMD sells its products via e-commerce platforms, third-party partner channels, and directly to consumers.