Helen of Troy Limited operates through three segments: Home & Outdoor, Health & Wellness, and Beauty, providing various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company offers products that range from food preparation and storage containers to grooming brushes and hair appliances, which are sold through various e-commerce retailers, wholesalers, and distributors, as well as directly to consumers under popular brand names such as OXO, Good Grips, Braun, and Vicks. Based in Texas, Helen of Troy Limited was founded in 1968.