Viant Technology is an advertising software company, offering various platforms to enable marketers and advertising agencies to plan, buy and measure advertising across multiple channels. Its solutions include Holistic, Viant Household ID, World Without Cookies software, Viant Identity Graph, and Data lake, among others. The company sells its platform through a direct sales team focused on business development and serves purchasers of programmatic advertising inventory, large independent, and mid-market advertising agencies.