CNO Financial Group provides health, life, and annuity insurance products for seniors and middle-income individuals in the US via phone, online, mail, and face-to-face interactions, including worksite and group sales. The company focuses on fixed index and fixed interest annuities, long-term care plans, universal life, traditional life policies, and supplemental health products. It markets its insurance policies under the Bankers Life, Washington National, and Colonial Penn brands through agents, independent producers, and direct marketing.